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Diving Headfirst into Creativity

Welcome to HAT Labs, where creativity knows no boundaries and innovation is our heartbeat. For over a decade, we’ve been crafting unique and unforgettable experiences that redefine the ordinary and elevate the extraordinary. Our journey is a symphony of passion, imagination, and craftsmanship, and it’s about time you joined us in this thrilling adventure.

We Are The Storytellers: At HAT Labs, we believe that stories have the power to transport, captivate, and inspire. We’re not just a company; we’re a collective of storytellers who transform dreams into reality. Whether it’s bringing spine-tingling scares to haunted houses, breathing life into the theatrical stage, or transporting festival-goers to a bygone era, we are masters of storytelling through immersive experiences.

Innovation Is Our Trademark: Innovation is etched into our DNA. We thrive on pushing the boundaries of what’s possible. From cutting-edge technology to time-tested craftsmanship, we embrace it all. Our team is a symphony of visionaries who revel in the thrill of the new, the uncharted, and the unimagined. If there’s a challenge, you can bet we’ll find an innovative solution.

Craftsmanship That Inspires: At HAT Labs, every project is a canvas of creativity, a testament to our commitment to artistry and precision. We craft with passion, turning visions into reality with unparalleled craftsmanship. Whether it’s designing immersive environments, creating intricate sets, or building authentic Renaissance booths, our work is an ode to the art of creation.

Your Imagination, Our Canvas: Your vision is our inspiration. We understand that every project is unique, and that’s why we’re here – to breathe life into your imagination. We listen, we collaborate, and we transform your ideas into experiences that leave an indelible mark on those who encounter them. Our canvas is vast, and your ideas are the colors that paint the picture.

Unforgettable Memories, Every Time: We don’t create experiences; we craft memories. Whether it’s the adrenaline rush in a haunted house, the magic on a theatre stage, the immersive ambiance of a themed bar, the retail wonder of a unique store, or the historical charm of a Renaissance booth, we’re in the business of making moments unforgettable.

Join Us on This Journey: HAT Labs is more than a company; it’s an invitation to an adventure. We invite you to explore, create, and dream with us. Together, we’ll continue to push the boundaries of creativity, redefine the norm, and craft experiences that linger in the hearts and minds of those who encounter them.

So, whether you’re an artist seeking a partner to bring your vision to life, a business looking to stand out, or an adventurer craving unique experiences, HAT Labs is your creative playground. Join us on this exhilarating journey, where the canvas is boundless, the possibilities are endless, and the memories are everlasting.

Welcome to HAT Labs – Where Imagination Meets Innovation, and Magic Happens Every Day.

The Crowned Achievements

Haunted Houses

For a decade, HAT Labs has been the unparalleled leader in the creation of haunting experiences that transcend the ordinary. Our journey into the realm of haunted houses has been a relentless pursuit of the perfect scare, a quest to push the boundaries of immersive horror. Each haunted house project is a testament to our unwavering commitment to innovation and our deep understanding of the psychology of fear.

Within the eerie corridors of our haunted houses, we craft intricate narratives that immerse visitors in a world of dread and suspense. We believe that the fear of the unknown is the most potent of emotions, and our designs capitalize on this primal instinct. Every creaking floorboard, every flicker of an ominous shadow, and every blood-curdling scream is carefully orchestrated to create an atmosphere of sheer terror. We draw inspiration from the darkest corners of human imagination, weaving tales of vengeful spirits, malevolent entities, and unsolved mysteries that come to life before your very eyes.

Our team of dedicated actors, makeup artists, and special effects experts breathe life into these nightmares, delivering spine-tingling moments that will haunt the nightmares of those who dare to enter. Their performances are nothing short of theatrical brilliance, as they embody the eerie characters and spine-chilling stories that define our haunted houses. We are masters of suspense, ensuring that each step deeper into our haunted realms is accompanied by escalating tension, building towards heart-pounding crescendos of fear.

In our pursuit of perfection, we continually adapt to emerging horror trends and technologies, guaranteeing that our haunted houses remain at the forefront of the industry. Whether it’s the introduction of cutting-edge augmented reality experiences, advanced animatronics, or interactive elements that push the boundaries of interactivity, HAT Labs’ haunted houses remain a pinnacle of terror.

Visitors to our haunted houses don’t merely walk through; they journey through the depths of their darkest fears. The experience lingers long after they’ve exited, leaving an indelible mark on their psyche. For us, a haunted house is not an attraction; it’s an art form, a testament to our passion for storytelling, craftsmanship, and the eternal thrill of fear.

With a legacy of creating haunted houses that define the genre, HAT Labs continues to be the ultimate destination for those seeking to experience fear in its purest form. Our dedication to crafting the perfect scare has earned us a reputation as pioneers in the haunted attraction industry, and we invite you to step into our world of nightmares – if you dare.

Stage Design for Theatre

At HAT Labs, our journey through the realm of stage design for theatre has been nothing short of a creative odyssey spanning a decade. We have consistently set the stage, quite literally, for the most captivating and emotionally resonant live performances. Our commitment to enhancing the art of theatre through innovative stage design knows no bounds, and our portfolio is a testament to the transformative power of visuals in storytelling.

The stage is not merely a backdrop; it’s a canvas waiting to come alive with the essence of a production. We recognize that it is a dynamic space, where actors breathe life into characters and narratives unfold. With this understanding, we approach stage design as an art form that not only complements but elevates the entire theatrical experience. Every project begins with a deep dive into the heart of the production, where we collaborate closely with directors, producers, and creative teams to grasp the essence and vision of the performance.

Our designs seamlessly blend form and function, allowing actors to interact with their surroundings in a way that immerses the audience in the story. We meticulously craft every element, from elaborate set pieces to intricately designed backdrops, ensuring that they resonate with the narrative’s emotional beats. The result is a synergy between storytelling and visual aesthetics that transports the audience to another realm. The stage itself becomes a character, conveying emotions, moods, and themes in ways that words alone cannot achieve.

Whether it’s a classic drama set in a historical period or a contemporary avant-garde production, our stage designs are characterized by their versatility and adaptability. We understand that theatre is a fluid art form, and our designs reflect this fluidity. Our commitment to excellence ensures that each performance is a masterpiece in itself, leaving a lasting impression on audiences and critics alike.

Beyond the physical aspects of stage design, we are champions of innovation in the theatre world. We embrace cutting-edge technologies and creative techniques, from projection mapping to interactive set elements, to push the boundaries of what’s possible on stage. Our goal is not only to create stunning visuals but also to enhance the narrative impact of every production, making each moment on stage resonate with the audience’s hearts and minds.

In our dedication to the craft, we firmly believe that exceptional stage design elevates the entire theatrical experience. The magic of theatre lies in its ability to transport audiences to different worlds, provoke thought, and stir emotions. At HAT Labs, we are proud to play a pivotal role in this magic by crafting stages that leave audiences spellbound, making every performance an unforgettable journey that lingers long after the final curtain call.

With a decade of excellence in stage design, HAT Labs invites you to explore the limitless possibilities of visual storytelling. Join us in bringing your theatrical visions to life, where the stage becomes a portal to boundless creativity and artistic expression.

Set Design for Indie Films

Within the realm of indie filmmaking, where creativity often thrives in the face of limited resources, HAT Labs has established itself as a pioneering force in the art of set design. Over the past decade, we’ve embarked on a remarkable journey, collaborating with visionary filmmakers to bring their unique stories to life. Our dedication to this craft goes beyond the ordinary; it’s about embracing constraints, pushing artistic boundaries, and crafting cinematic landscapes that leave an indelible mark on the screen.

Indie films are celebrated for their ability to break away from the conventional, to tell stories that resonate on a deeply personal level. As set designers for indie films, we understand the importance of aligning our creative vision with the filmmaker’s narrative. Our process begins with a profound exploration of the script, delving into its themes, characters, and emotional arcs. We believe that a well-designed set is not merely a backdrop; it’s a character in itself, shaping the atmosphere and emotions that unfold on screen.

We pride ourselves on our resourcefulness and ability to turn limited budgets into cinematic magic. Indie filmmakers often face financial constraints, but we view these limitations as opportunities for innovation. Whether it’s creating a convincing historical backdrop for a period piece or constructing a futuristic world with a minimalistic approach, our team’s creative ingenuity knows no bounds. We meticulously plan every detail, from props and set pieces to color palettes and lighting schemes, ensuring that each element contributes to the film’s authenticity and visual storytelling.

Our dedication to authenticity extends to sourcing the finest materials and collaborating with artisans and craftsmen to bring our designs to life. From meticulously recreating historical eras to envisioning dystopian futures, we ensure that every frame feels true to the narrative’s essence. We create environments that not only support the story but also become integral to the characters’ development, adding depth and dimension to the indie film experience.

In the world of indie filmmaking, where originality and innovation reign supreme, our set designs play a pivotal role in shaping the film’s identity. We are unwavering champions of visual storytelling, working hand in hand with filmmakers to craft immersive worlds that captivate audiences. Our designs aim not only to enhance the aesthetics of a film but also to evoke emotions, provoke thought, and leave a lasting impression.

We understand that indie films possess the power to challenge conventions, provoke dialogue, and shape culture. It’s our privilege to contribute to this transformative medium by creating set designs that make indie films stand out in the crowded world of cinema. Our goal is to help filmmakers realize their visions, to breathe life into their stories, and to ensure that each frame is a canvas of artistic expression.

With a decade of excellence in set design for indie films, HAT Labs invites you to embark on a cinematic journey where creativity knows no bounds. Join us in the pursuit of cinematic excellence, where set design becomes an integral part of storytelling, and every frame is a work of art.

Theming of Bars and Restaurants

In the dynamic world of hospitality, where the competition is fierce and the quest for customer loyalty is ongoing, HAT Labs has emerged as a visionary force in the art of theming bars and restaurants. Over the course of a decade, we’ve transformed dining and drinking establishments into immersive experiences that redefine the boundaries of traditional hospitality. Our passion for creating extraordinary environments knows no bounds, and our portfolio stands as a testament to our dedication to elevating the dining and drinking experience.

At HAT Labs, we recognize that ambiance is a key ingredient in crafting memorable experiences. It’s not merely about a meal or a drink; it’s about the emotions evoked, the stories told, and the memories created. With this ethos at the core of our work, we approach theming with an unwavering commitment to storytelling and aesthetics.

Our process begins with an in-depth understanding of the establishment’s identity, brand, and the unique story it aims to convey. Whether it’s a cozy speakeasy that transports patrons to the Prohibition era or a futuristic sci-fi lounge where every detail hints at interstellar adventure, our theming expertise ensures that every element, from decor to music, aligns seamlessly with the chosen theme.

We believe that the success of theming lies in the ability to immerse guests in an alternate reality from the moment they step through the door. Our team of designers, architects, and artists work in harmony to meticulously craft every aspect of the environment. From the architecture and layout of the space to the selection of materials, colors, and lighting, we leave no stone unturned in our quest to create immersive worlds that captivate the senses.

But theming goes beyond aesthetics; it’s about creating a complete sensory experience. Our theming extends to the culinary and mixology aspects of the establishment. We collaborate closely with chefs and bartenders to ensure that the menu reflects the chosen theme, tantalizing the taste buds with dishes and cocktails that are as much a part of the narrative as the decor. It’s a holistic approach that guarantees a consistent and unforgettable experience for patrons.

In a world where social media presence matters, our themed bars and restaurants become Instagram-worthy destinations. We understand the importance of creating “shareable moments” that encourage patrons to document their experiences, thus spreading the word and enhancing the establishment’s visibility.

Our theming solutions are not just about creating a transient experience; they are about building lasting connections between the brand and its audience. We design spaces that resonate with patrons on an emotional level, forging a sense of attachment that keeps them coming back for more. In doing so, we help our clients not only attract new customers but also foster brand loyalty.

Unique Store Staging

In the ever-evolving landscape of retail, where engaging customers and creating memorable shopping experiences are paramount, HAT Labs has risen as a visionary leader in the art of unique store staging. Over the course of a decade, we’ve transformed retail spaces into immersive environments that redefine the boundaries of traditional merchandising. Our passion for elevating the retail experience knows no bounds, and our portfolio stands as a testament to our commitment to crafting unforgettable shopping journeys.

At HAT Labs, we understand that a store is not merely a place to display products; it’s a canvas waiting to come alive with the brand’s essence and message. With this philosophy as our guiding light, we approach store staging as an art form, a harmonious blend of aesthetics, functionality, and storytelling.

Our process commences with a profound exploration of the brand’s identity, values, and the unique story it seeks to convey to its customers. Whether it’s a flagship store for a luxury brand or a quirky pop-up shop with a limited lifespan, our theming expertise ensures that every element, from interior design to visual merchandising, resonates seamlessly with the brand’s identity.

We believe that the success of store staging lies in the ability to immerse shoppers in a world that aligns with the brand’s vision from the moment they step through the door. Our team of designers, architects, and visual merchandisers work in perfect harmony to meticulously craft every aspect of the store environment. From the layout and flow of the space to the selection of materials, colors, and lighting, we leave no detail untouched in our pursuit of creating immersive worlds that captivate the senses.

But unique store staging is not solely about aesthetics; it’s about creating a holistic shopping experience that resonates with customers on a deeper level. Our staging extends beyond the decor to the arrangement of products, ensuring that every display tells a story and adds to the narrative of the brand. We collaborate closely with retailers to curate displays, choose materials, and design layouts that align with the brand’s values, enhancing the shopping experience in unforgettable ways.

In a digital age where e-commerce is prevalent, our unique store staging solutions are designed to draw customers into physical spaces, creating a compelling reason to visit. We understand the importance of creating “destination stores” that not only cater to the functional needs of shoppers but also offer an immersive, sensory-rich experience that cannot be replicated online.

Our staging solutions are not about creating a transient shopping experience; they are about building lasting connections between the brand and its customers. We design spaces that resonate with shoppers on an emotional level, forging a sense of attachment that keeps them returning. In doing so, we help our clients not only attract foot traffic but also foster brand loyalty.

In the realm of unique store staging, HAT Labs is not merely a design firm; we are storytellers, experience creators, and innovators. Our dedication to crafting immersive environments that transcend the ordinary has earned us a reputation as pioneers in the industry. We invite you to embark on a retail journey where every visit to a store is an adventure, where every purchase is a chapter in a captivating story, and where every customer is an integral part of an unforgettable narrative.

With a decade of excellence in store staging, HAT Labs invites you to step into a world where imagination knows no bounds. Join us in creating unique retail experiences that leave a lasting imprint on the hearts and minds of customers, where store staging becomes a vehicle for unforgettable brand success.

Renaissance Festival Booth Designs

In the enchanting world of Renaissance festivals, where time seems to stand still and history comes alive, HAT Labs has emerged as a distinguished artisan in the realm of booth design. Over the past decade, we’ve woven intricate tapestries of craftsmanship and creativity, transporting festival-goers to a bygone era with our authentic and immersive booth designs. Our passion for recreating historical magic knows no bounds, and our portfolio stands as a testament to our dedication to crafting unforgettable experiences at these vibrant celebrations.

At HAT Labs, we recognize that a Renaissance festival is not an event; it’s a journey back in time. It’s a place where knights, jesters, and artisans converge to celebrate history, culture, and creativity. With this profound understanding at the core of our work, we approach booth design as an art form that not only complements but enhances the entire festival experience.

Our journey into booth design begins with a meticulous study of historical periods, architectural styles, and thematic elements that define the Renaissance era. Whether it’s the opulent courts of Europe or the bustling marketplaces of medieval towns, our booth designs meticulously recreate these settings, capturing the essence of the era with unparalleled authenticity. From ornate woodwork to period-appropriate decor, our booths are not structures; they are gateways to a different time.

We work in close collaboration with artisans, performers, and festival organizers to ensure that our booth designs seamlessly integrate with the festival’s overall atmosphere. It’s not merely about creating stands to display wares; it’s about crafting immersive environments that transport festival-goers into the heart of the Renaissance. Every detail, from the layout of the booth to the materials used, is carefully considered to enhance the festival’s authenticity and create an unforgettable atmosphere.

But booth design goes beyond aesthetics; it’s about creating a complete sensory experience. Our designs consider not only the visual elements but also the sounds, scents, and interactions that define the Renaissance era. We aim to transport attendees to a time when artisans practiced their crafts, troubadours serenaded the crowds, and the air was filled with the aroma of rustic fare.

In the world of Renaissance festivals, where attendees embrace the opportunity to immerse themselves in history and creativity, our booth designs play a pivotal role in shaping the festival’s identity. We understand that each booth is a stage, a canvas for artisans to showcase their craftsmanship and engage with festival-goers. It’s a platform for storytelling, a place where the past comes alive, and a chance for attendees to be part of an authentic Renaissance experience.

Our booth designs evoke a sense of wonder and nostalgia, leaving festival-goers with lasting memories and a connection to history. We believe that Renaissance festivals have the power to ignite imaginations, spark curiosity, and create cultural connections. It’s our privilege to contribute to this transformative experience by crafting booth designs that make Renaissance festivals stand out as cultural landmarks.

With a decade of excellence in booth design for Renaissance festivals, HAT Labs invites you to step into a world where history is not remembered but lived. Join us in creating booth designs that transport festival-goers to a bygone era, where every booth is a time machine, and every visitor becomes a time traveler.

Hateliers of Innovation

Zedd Epstein – Master of Special Effects and Costume Connoisseur
From a young age, Zedd Epstein, one of our founders, was destined for a life of creativity and adventure. At the tender age of 14, Zedd embarked on a journey into the realm of special effects, setting the stage for his illustrious career. An interesting tidbit about Zedd is that he owns more costumes than regular clothes and isn’t afraid to don one at the drop of a hat (pun intended). His passion lies in crafting unforgettable experiences, whether it’s creating spine-tingling scares in haunted houses or bringing historical characters to life at Renaissance festivals. Oh, and did we mention he’s shaken a princess’ hand? Zedd’s world is a tapestry of creativity, where the extraordinary is just another day at the office.

BJ Epstein – Mistress of Construction and Architectural Maestro
From her very first breath, BJ Epstein, our co-founder, was immersed in a world of construction and innovation. By the age of five, she could wire an electrical receptacle with ease. Her insatiable curiosity led her to attend the prestigious Illinois Math and Science Academy, and her thirst for knowledge took her on a journey across continents. Armed with a BA in Entertainment from the University of Redlands and a Masters in Architecture from Iowa State University, BJ brings a unique blend of creativity and technical expertise to HAT Labs. She’s lived in three different countries, held the Nolli Map in the Vatican Archives, and even directed her own Wonderland adventures. When she’s not designing immersive experiences, you might catch her in an Alice in Wonderland costume, playfully reminding people they’re “going the wrong way.”

Together, Zedd and BJ Epstein are the driving force behind HAT Labs, where their passion for storytelling, craftsmanship, and creating unforgettable memories fuels every project. They’re a dynamic team that thrives on pushing the boundaries of creativity, and their combined experiences are the foundation upon which HAT Labs was built. Join them on this extraordinary journey where innovation meets imagination, and magic happens every day.